Stephen Tyler

The greatest obstacle to discovery is not ignorance – it is the illusion of knowledge.

Apparently books need trailers too

I’ve noticed more and more books on Amazon come with some kind of video introduction, but I had never made the connection. Books need video trailers now, just like music. Without the video, the product is just another unknown, unexciting product on a shelf. It is only via the trailer (or movie or TV show or TV advertisement) that the book can stand out from the crowd and achieve some kind of identity amongst the myriad other products vying for attention.

And it is not just children’s books. Academic text books are getting trailers too. But the following trailer seems to up the ante somewhat: Miss Peregrine’s Home for Peculiar Children [UK Hardback, UK Kindle, US Hardcover & US Kindle]

Making of the trailer:

And the trailer itself:

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